Whether it's seamless omnichannel experiences or personalized messaging that's truly relevant, consumers expect more from brands than ever before. Meeting these sky-high expectations requires an ever-growing number of marketing platforms and solutions: some organizations work with as many as 20 different martech tools and platforms, according to a recent survey of more than 500 marketers around the globe.

But old tools for tracking and managing campaigns and other marketing functions are straining under the load of marketers' increasingly complex needs and mix of activities: the vast majority of marketers – 83% – struggle with data silos, the same global survey found. An inability to holistically track and analyze marketing efforts can undermine results. Issues such as discrepancies across departments and siloed data make it more difficult to deploy consistent campaigns, measure the ROI of marketing activities - and ultimately turn customers into evangelists.

Smartsheet templates can help marketing teams bridge these gaps, eliminate silos, and provide true collaboration and transparency across campaigns and channels. These improvements can help you to more effectively budget, track and meet marketing goals, and measure the returns of your marketing activities, so you can drive innovation and achieve more with the resources you have.