PARTNERSHIPS: THE SMART WAY TO EXPAND YOUR BUSINESS INTO CHINA
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PARTNERSHIPS: THE SMART WAY TO EXPAND YOUR BUSINESS INTO CHINA

China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1
trillion in 2017 and representing about half of all retail ecommerce sales worldwide, cracking it is an
increasingly valuable -- if not vital -- pursuit for global brands.