It's fair to say the eCommerce world has been through a lot in the last 18 months.

Coronavirus pushed online shopping adoption to unprecedented heights – at unexpected speed. 2020 saw eCommerce sales grow 27.6% year-on-year (YoY), with regional growth reaching as high as 36.7% YoY in Latin America.

So far so good. But keeping up that kind of momentum, especially as the world – and consumers' shopping habits – began to return to normal this year? Not so straightforward.

And let's not forget other factors at play too.

Factors like labor cost inflation and Brexit – both namechecked as acute current challenges by ASOS chief executive Nick Beighton as he resigned in October 2021 after 12 years at the company.