Jesus Requena (Figma): Building a PLG Data & Product Analytics Stack at Unity
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Jesus Requena (Figma): Building a PLG Data & Product Analytics Stack at Unity

Jesus Requena, VP of Growth Marketing at Figma, tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shares how embracing product analytics enabled Unity to use data and personalization to drive more than $40M in annual recurring revenue.

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