Live from Inbound, we're thrilled to have Tara, the Head of Demand Generation at Chili Piper! In this exciting interview, Tara shares her insights on video marketing and lead conversion strategies that fuel Chili Piper's success. Learn how they're using video to boost customer engagement and convert website traffic into actual sales pipeline. Tara explains how video can feel intimidating, but with practice, it becomes a powerful tool to engage leads and drive conversions.