Aprimo Plan & Spend helps organizations accurately measure spend and optimize marketing performance with planning, budgeting and expense management –all in one place.
Planning - Ensure that time and money are being spent on marketing activities that align with objectives and fit into your budget.
Budget & Spend - Gain real-time visibility into budgets & spend–in every currency–for all marketing programs and activities.
Insights - Gain robust insights into all of your investments so you can quickly adjust plans to meet market and customer demands.