Why Automation May Not Mean Workforce Reductions
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Andrew Bartels Andrew Bartels
Posted Nov 8, 2021 8 min read
Why Automation May Not Mean Workforce Reductions

Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester's 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose [...]

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