​​According to PwC's global crisis and resilience survey in 2023, 69%t of business leaders reported experiencing a crisis over a period of five years, and yet only 35% of survey respondents had a crisis response plan that is crisis agnostic. Odds are you and your organization fall into that bravely ill prepared lot that haven't taken the time to put together a plan for when a crisis hits. How will you know when a crisis is happening? What will you post to social media? How will you respond to comments and backlash? That's what Chad Israel is here to help us with on this episode of Social Pulse Podcast: Retail Edition, hosted by Agorapulse's head of Strategic Partnerships, Mike Allton. You can listen to the entire episode below or read on for the transcript.