Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:

(*) Are universities covering SEO in their curriculum? [06:25]

(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]
(*) Current tactics on a potential path to irrelevance. [09:21]