Why Email Lives on as a Channel of Choice for CMOs [podcast]
Associated with
Randy Frisch Randy Frisch
Melissa Sargeant Melissa Sargeant
1 min read
Why Email Lives on as a Channel of Choice for CMOs [podcast]

On this episode of The Marketer's Journey, I interview Melissa Sargeant, Chief Marketing Officer at Litmus, a company that empowers brands to build, test and analyze email marketing campaigns. We discuss Melissa's career path through corporate communications, public affairs and tech, and the experiences that have shaped her into the CMO she is today. As a founding member of CMO Huddles, Melissa shares some of the topics and issues the group discusses each month. The current state of email marketing and where it's headed in the future is also a topic of discussion, and Melissa offers her perspective on the benefits of the channel from a brand perspective.