Director of SEO at Compose.ly, Kaylee Peterson, discusses the current evolution of SEO and Google's shift toward answer engine optimization, which focuses on creating content that directly answers user questions, aligns with search intent, and is optimized for visibility in voice search, rich results, and featured snippets.

Here's the TL;DR:

1) No, SEO is not dead. As Kaylee iconically told us, if she got paid every time she heard someone say, "SEO is dead," she could've retired by now. 🙏🏻

2) AI crawl bots are sort of lazy. We've learned these crawlers are looking for easily scannable content that quickly answers questions - now more than ever.

3) SEO content must be question-and-answer-based. It needs to be packaged so that any person or AI tool can find the answers right off the bat. Key takeaway summaries at the beginning of articles, questions in headers, and FAQs that more thoroughly recap blogs are great examples of tactics to implement.

4) Compose.ly can help you achieve this - our philosophy has always been to create good, easy-to-read, helpful content that people enjoy and AI understands.