What Human And Technical Skills Will Matter Most To B2B Marketers?

Technology Research Services / Forrester / Podcast Episodes

What Human And Technical Skills Will Matter Most To B2B Marketers?

Associated with

Katy Tynan

Jennifer Routhier Isabella

Posted Mar 7, 2024 • 5 min read

What Human And Technical Skills Will Matter Most To B2B Marketers?

What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what's driving the need for new technical and human skills and how to close the gap.

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