One of the first questions every marketing leader must be able to answer for every major effort they oversee, and even some they do not, is: "What are the tools, processes, data, resources, and measurements I need to have in place to be as effective and efficient as possible?" To answer this question, marketing leaders must turn to their marketing operations teams; and for marketing operations teams to deliver an answer that will empower the marketing leader to successfully deploy their effort, the marketing operations team's focus areas must be clearly defined. But how will the marketing operations function be defined? Is the focus on measurement, data, and technology only? Does the team need support with defining and managing planning, processes, and the revenue waterfall, and if so, does it require a chief of staff?