At this day in age, it's almost essential to use a customer relationship management (CRM) software to manage your prospects and current clients. Without one, it's very easy to make mistakes, follow up at the wrong time, or lose important information that results in a lost deal. But, once you make the jump into using a CRM, it can be very difficult to properly manage and optimize it. Not to worry, we have put together this list of the 9 best tips for CRM management and optimization.