The power of experiential: shortening the buying cycle with in-person events
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Posted Sep 25, 2024 6 min read
The power of experiential: shortening the buying cycle with in-person events

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I've always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events-both large and intimate-foster essential relationships that create real value for all that show up.

As the leading producer in tech events globally, IDG's goal is to continually create experiences not only where buyer and sponsor expectations are met, but where their objectives become aligned.

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