Potential customers who started, but have not completed, the checkout process are close to making a purchasing decision. Studies have shown that, in general, about 67% of online users abandon their shopping cart before completing a purchase. After you have spent countless hours designing and optimizing your website, perfecting your pricing strategy, and developing your product, almost 7 out of every 10 customers will intend to purchase it but do not do so.

However, you can significantly increase conversion rates if you follow up with these potential customers.