In Defense of Spam Score and the Concept of a Toxic Link
Associated with
Tim Soulo Tim Soulo
Tom Capper Tom Capper
John Mueller John Mueller
3 min read
In Defense of Spam Score and the Concept of a Toxic Link

Google has suggested for a while now that bad links won't have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like Spam Score.

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