Is one month enough? How long should you keep customer's data - Smartlook Blog
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Petr Vecek Petr Vecek
Posted Nov 3, 2020 8 min read
Is one month enough? How long should you keep customer's data - Smartlook Blog

According to experience with our users, most companies don't even consider storing analytics data for longer than one month. I mean, I get it. Storing data about your visitors always costs money. Is it even worth it then? Right from scratch, I will disappoint you by saying there is no universal answer. It depends on [...]

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