When it comes to running a successful sales operation, strategy matters. Many sales leaders rely on specific methodologies that provide the team with guidelines that help determine criteria to qualify leads as well as frameworks to support conversations with potential customers. Two popular methodologies are MEDDIC and BANT. While both methodologies can be used to drive conversion, they do have different strengths, weaknesses and best use cases. In this article, we'll compare the two methodologies while also sharing how to integrate them into Salesforce to support your specific sales process and lead scoring.