Despite the rise of newer social media channels like TikTok, Facebook remains the top social media platform, boasting 2.9 billion active users every month. And because of its popularity with users, it remains a smart place for businesses to advertise their products and services.

Facebook targeted ads for small businesses can be a game-changer if you want to improve your social media presence.

Posting content on Facebook is great, but Facebook ad targeting lets you reach a different audience than your Facebook business page alone. Knowing how to scale Facebook ads and use Facebook targeting strategies can help you generate new website traffic, nurture leads, and build your business.