Associated with
Posted Sep 27, 2023
•
8 min read
How Do Reviews Influence B2B Buyers?
The influence of reviews on B2B buyers has steadily increased in importance year over year, and is one of the top 3 important factors for buyers choosing a product. Reviews are sought after, shared, and re-read throughout the nonlinear buyer's journey as more information is needed to confirm a confident decision.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
TrustRadius
Featured by TrustRadius
