Did you know that for every $1 spent on Google Ads, you could earn up to $8 in return? If you're not investing in pay-per-click (PPC) marketing for your business, you're missing a prime opportunity to obtain qualified leads that turn into conversions for your business. Luckily, we've got all the information you need about PPC to get started with this results-driven strategy.

In this guide to PPC, we'll answer your burning questions like:

1. What is PPC marketing?
2. How does PPC advertising work?
3. Should I use paid search advertising?
4. How do I launch a pay-per-click marketing campaign?
5. What are some tips for doing PPC advertising successfully?