At the dawn of the decade, there was an undeniable air of hope. Would this be the second coming of the roaring 20s? Would there be prosperity around every corner? Would investment in sales tech continue to grow at rapid speed?

The answer, unfortunately, would be a resounding no. The optimism that defined that time period was short-lived, snuffed out by steadily rising interest rates and inflation. Economic headwinds forced individuals to alter their habits and challenged companies to contain costs and grow more efficiently.