Modified Broad Match: A Guide for Beginners
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Lisa Wilkinson Lisa Wilkinson
Posted Nov 18, 2021 7 min read
Modified Broad Match: A Guide for Beginners

What are those plus signs on your keywords in AdWords? That's modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.

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