PRWeek regularly profiles a "critical hit" - a piece of national media coverage that was key for a client in the course of a campaign. It got me thinking about how we at BLAST define this and how we work with our clients to determine what type of coverage is critical for them. At the beginning of every campaign, we always talk with our clients about their goals for the campaign and what they would consider a "PR homerun." This helps us develop our strategy, but also get some perspective on client expectations.