Why has video content become crucial for presales?
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Mark Green Mark Green
Posted Apr 10, 2023 2 min read
Why has video content become crucial for presales?

There's been an explosion in awareness about the presales industry, but that leaves us with a question on how we can leverage all the new technologies available to us. Paul's advice is to understand how to meet people where they are – TikTok and Twitch? Video attention spans are very short, and so you need to get your message across succinctly – the first time you record "it's almost certainly way too long".

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