Video storytelling matters! In this live session, we asked: what type of video storytelling should teams focus on more?

👥 Customer interviews – the clear winner! Nothing beats the voice of the customer for building trust and credibility.

🎤 Founder perspectives & point of view content
📊 Product explainers & demos
💡 Thought leadership content
🎬 Behind-the-scenes insights

✨ Key Takeaways:
• Customer stories are the most authentic way to connect with your audience
• Thought leadership and product demos still have value but rank behind real customer experiences
• Blending content types can maximize engagement and impact
• Poll insights reveal what teams should prioritize in their video marketing strategy