While some HVAC dealerships' sales are cooling down during COVID19, others are heating up. The difference? A sleek digital transformation.

Over 20 years ago, Trane Technologies, one of the nation's largest manufacturers of heating and cooling systems, decided to partner with its dealers through an "elite" program. Dealers who met certain criteria would receive benefits from the company to boost their online presence. These benefits included online lead generation, social media advertising, and online banners.

After many years of success, Trane wasn't pleased with the value they were providing, and dealers were having a hard time gauging the true worth of some of the program's non-quantifiable benefits. Concerned, Trane executives began brainstorming ways to deliver more effective and measurable value to their elite members. It was time to level up their dealer elite program.