In sales, you can only improve what you keep a pulse on. Whether it's how you landed a new opportunity or closed a deal, tracking end–to–end sales activity reveals exactly how much work is involved. The data gathered is then used to improve sales performance, processes, and strategies at every stage of the sales pipeline.

However, without the right tools, sales activity tracking can be overwhelming for even the most organized sales teams, given the abundance of qualitative and quantitative data to analyze.

In this article, we've curated five of the best apps for sales activity tracking and their business benefits.