In Cordial's second volume of our Predictive trilogy, we answer the question, "what content do I send?"

The stakes dramatically heighten anytime a marketer sends a customer a message. The stakes of providing hyper-relevant content rise, the chances of creating loyal customers elevate, and the possibility to hit your quarterly goal is now a few customers away.

However, there are two sides to every coin.

The stakes of providing completely irrelevant content rise, the chances of coming off too strong elevates, and the possibility of creating a poor-performing campaign becomes real.

In this interview, Bailey Busch, Sr. CSM, talks about how Cordial's predictive capabilities help answer this tough question: what content do you send that will wow your customer?