Meritech transforms their Demand Generation Strategy through CRM powered Advertising with HubSpot.When Jennifer Taylor joined Meritech as Marketing Director, she saw the opportunity to consolidate the team's data across their marketing stack and level up their strategy by making the shift from outbound tactics to the Inbound methodology. Part of this was activating the HubSpot ads tool. By implementing HubSpot CRM powered advertising, Meritech increased leads by 852% over a period of 6 months. They also decreased their cost of acquisition by over 50%.