Implementing Data-Driven, Personalized Marketing Strategies
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Posted Aug 30, 2023 3 min read
Implementing Data-Driven, Personalized Marketing Strategies

The Enterprise Consumer Analytics department at CVS Health revealed that it was in the process of determining how analytics can be more data-driven, personalized, and scalable to ensure better end results. The team discovered that besides acquiring new clients, retention and expanding relationships with existing customers were also crucial. However, this exact segmentation of customers has proven challenging, requiring rigorous testing and experimentation.

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