Associated with
Emily Bonnie
4 min read
How to Find the Details You Need for a Buyer Persona that Converts
If the marketing field has a golden rule, it's this: know your customers. And not just in a vague, "females, 18-29 years old" way. You need to know what kind of job your customers have, what their goals are, the daily challenges they're facing, what they find funny and frustrating - all the details necessary [...]
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