Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for using them and tips for getting started. YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Few businesses use them for marketing purposes. So, let's dive into YouTube playlist basics and tips. What Are YouTube Playlists? A YouTube playlist is a user-curated collection of videos. The list plays in order, one after another.