Jenn Herman We asked Instagram expert Jenn Herman: Do you still need to use hashtags on Instagram? Absolutely. You definitely need them. They are essentially the secret sauce to success, even though they are evolving and we may not always see great results with every single post that we use hashtags on. Be consistent in using strategic hashtags on your Instagram posts and reels, and use the same hashtag strategy on both. Use as many as possible, up to the maximum of 30-the ...