A social media strategy without a planning calendar is like a train without a track. Being constantly active on social media means a business can interact directly with its audience and build brand loyalty among customers. Social media is also one of the most cost-effective marketing methods out there, with little to no costs involved, which is why no marketer should miss out on making the most of it.

But just being on social media isn't enough. Your approach must be organized, targeted, and timely. Yet, with so many social media channels out there - from Facebook and Instagram to LinkedIn and Twitter - it can be difficult. Enter: the social media calendar.