Need a little help setting realistic goals for your social media team or agency? In a recent Agorapulse webinar, goal-setting professionals-Debra Eckerling, Katie Robbert, and Troy Sandidge-shared advice from years of marketing expertise. From that wealth of information, we've put together a free goal-setting worksheet PDF just for you. Setting Goals  Types of Goal-Setting Frameworks If you googled "how to set goals," you may have found yourself overwhelmed with hundreds of 'the best' goal-setting models, theories, and frameworks. There's the BHAG (Big Hairy Audacious Goals) theory, Locke and Latham's five principles, one-word goal setting, and OKRs (Objectives and Key Results), to name just a few.