Instagram has changed a lot since its first introduction to the public in 2010. The platform is now available across all devices and it's evolved to compete with up and coming challengers. Today, the User Interface now includes Stories and Reels, which is aimed to rival TikTok and other short-form video platforms. Additionally, there are now more features than ever before to help content creators connect with their audience.

We spoke with Gary Vaynerchuk about Instagram's new feature, the "Pin" button. Often underutilized but always important, we've outlined why pinning Instagram comments is important and how doing so can help content creators grow their brands.