If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees' attention.

However, turning attendees into qualified leads for your organization requires more than just nabbing a prime spot on the show floor and hoping people flock to your booth.

It's not about having the biggest space or the flashiest booth design (though that certainly doesn't hurt!).

In order to attract more foot traffic, book more meetings, and capture more leads, you need to find creative ways to stand out from the crowd. Not only do you need to get attendees' attention and create a positive impression, but you need to give them a reason to connect with you and learn about your brand.

In other words, you need to make the most of your company's presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America, BCTECHSummit, and DiscoveryX Conference and Trade Show.