Customer segmentation best practices for marketers
Associated with
Andrew Arasaki Andrew Arasaki
Posted Feb 10, 2021
Customer segmentation best practices for marketers

Customer segmentation is critical to marketing campaign success, but many marketers struggle to use the right data to build strong segments.Chances are you're already segmenting customers and seeing some good results because of it. However, you likely suspect there's more that could be done. Consider optimizing these processes to see the success you are aiming for.