While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further.

Automating your marketing processes just isn't enough anymore, especially if you want to run marketing campaigns that reach your prospect in the right way and at the right time. Although a relatively new buzzword in the communications landscape, precision marketing is giving businesses a new edge. Keeping them one step ahead of their competitors.

And businesses that are already applying precision marketing strategies and sales models are already seeing a higher account lifetime value and increased conversion rates in their pipelines.