For every business owner that's come out with a new product or service, nervous that customers won't care, EZ Texting's polls and surveys feature might be just what they're looking for. The primary benefit of surveys and polls is that they can help you unlock a mountain of customer data. Imagine you own a pizza shop; these tools can help you gain insights on everything from their favorite toppings to their preferred soda flavors. In short, polls and surveys help you run your business more efficiently.

So how does this work and how can you implement it? Read on to learn more.