Mikael Dia, the CEO of Funnelytics, shares his journey from being a marketer to a software CEO. He discusses the challenges he faced in transitioning from a marketing agency to a software company and the lessons he learned along the way. Mikael also talks about his experience raising funding and the process involved. He highlights the importance of retention and the impact of COVID-19 on his business. Overall, this conversation provides valuable insights into the world of software entrepreneurship and the strategies for success. In this conversation, Mikael Dia, the founder and CEO of Funnelytics, shares the challenges and lessons he learned while building his business. He discusses transitioning focus, losing a key engineer, stagnation, transitioning the business model, running out of cash, doubts and self-reflection, finding his zone of genius, and building the team too early. Mikael's journey highlights the ups and downs of entrepreneurship and the importance of understanding one's strengths and finding the right team.