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How Marketers Can Take GenAI From Pilot Projects To Proficiency
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Jay Pattisall Jay Pattisall
Srividya Sridharan Srividya Sridharan
Lisa Gately Lisa Gately
Jennifer Routhier Isabella Jennifer Routhier Isabella
Posted Mar 28, 2024 • 4 min read
How Marketers Can Take GenAI From Pilot Projects To Proficiency
Forrester Forrester

As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week's episode of What It Means.

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