The video discusses how affiliate marketing is changing in response to economic uncertainty and how consumer behavior is evolving to become more price sensitive. To overcome this, the video suggests tactics such as going live on social media to promote exclusive discounts and emphasizing the value of the product, partnering with influencers to reach their audience and gamifying the shopping experience. The video also emphasizes the importance of providing essential goods and services and offering exclusive discounts to increase customer loyalty and generate more sales and revenue in a tough economy.