Associated with
Abhi Jadhav
Posted Aug 19, 2021
•
9 min read
9 Retargeting Strategy Lessons from SaaS Marketing Agency Life
B2B SaaS retargeting is challenging. The reasons are many – it is hard to measure, it is hard to pinpoint the true value, and it is plain hard to execute and maintain. Executing retargeting and executing it well are two very different things. Based on our experiences as a SaaS marketing agency, here's our take on how to retarget well.
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