Focusing on B2E Can Drive Business Value
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Aaron Hughes Aaron Hughes
9 min read
Focusing on B2E Can Drive Business Value

When people think of a modern digital experience, they often think of customers interacting with a brand. It's true that businesses must deliver a great customer experience (CX) to earn customer loyalty and stay competitive. But as companies digitally mature, they realize that providing a great employee experience (EX) is also essential. In fact, according to Gartner, 47% of HR leaders cite employee experience as a top priority for 2023.

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