The COVID-19 pandemic continues, and so too do group cancellations – which means hotels and venues are adapting their approaches and refocusing their efforts. Hotel sales and marketing teams are shifting to rebooking and rescheduling for later in the year and seeking out whatever revenue there is to be had in the meantime.

As part of their dedicated content hub, Hotel News Now provides industry updates on the current health crisis and strategies looking into the future. Leaders at hotel chains across the country were interviewed for a recent article and gave insight into how they're adapting during COVID-19, planning for market resurgence, and strengthening relationships with their group business.