Associated with
Joana de Quintanilha
Dr. Maxie Schmidt
Posted Mar 7, 2024
•
10 min read
Don't Let Customer Journeys Be Misunderstood
Stop conflating customer journeys with lifecycles, processes, or campaigns. They are a customer's path and perception in pursuit of a goal.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Forrester
Podcast Episode
Featured by Goldcast
