Associated with
Mark Macdonald
7 min read
How Luxyhair.com Built a Seven-Figure Ecommerce Business With YouTube Marketing
When Alex Ikonn and his wife Mimi realized how hard it was to find good hair extensions, they knew they had stumbled on a business opportunity. They took their problem and solved it by creating Luxy Hair - an extremely successful online store selling hair extensions for women. And the coolest part? Their business is powered almost exclusively by tutorial-style YouTube videos.
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